Assignment 1 - Designer research

I picked George Lois as a designer for assignment 1. After checking information about several designer from the list i ended up to choose Mr.Lois, because of his extensive career as ad designer. It was easy to find articles about him, since he's one of the best known designers in the world. However, his style is often based on a single image to communicate his message, rather than complex use of typography and different graphics. Therefore, i spent long time to browse his works in order to find design that could be easily critically analyze based on design elements, principles, typography and Gestalt theory. Particularly, i struggled with the Tommy Hilfiger ad, because i didn't find many principles, elements and Gestalt theories that applies to it.

Here's my four page article about him.